Through the joint efforts of all employees, the company has successfully achieved the key milestone goals in the 2024-2025 strategic plan, which are reflected in the following aspects:
1. Talent and Culture Strategy Achievements: We have established a comprehensive corporate culture system, including core values, behavioral norms, etc. Member satisfaction has increased by 46%, and the talent retention rate for key positions (including members and team leaders) has reached 98%.
2. Breakthrough in Market and Brand Strategy: Achieved the goal of having the highest regional market share three months ahead of schedule, and increased brand awareness to 70% among the target customer group, exceeding the original target of 55%.
3. Technological innovation and product development: We have completed the technological upgrade of our core products, shortened the research and development cycle by 15%, and achieved a new product contribution rate of 40% of total revenue, far exceeding the expected target of 25%.
4. Financial and Capital Strategy: Achieved two consecutive quarters of profit growth, with a profit margin increased to 18%, laying a solid foundation for the next stage of capital operations. This series of achievements marks the company's successful transformation from a "regional brand" to an "industry-leading enterprise", creating favorable conditions for national market expansion and the next stage of IPO preparation.
2、 Analysis of key factors for achieving strategic goals
1. Clear strategic planning and execution: We have adopted the "Ten Center Strategies" framework, which decomposes the strategy into executable specific action plans and ensures their implementation through quarterly reviews.
2. Talent echelon construction: Through the "talent centered" strategy, a multi-level talent training system has been established, and the compliance rate of key job competencies has been increased to 95%.
3. Innovation incentive mechanism: Combining material and spiritual incentives, a virtuous cycle of "high performance high return" has been formed, and the number of employee innovation proposals has increased by 105% year-on-year.
4. Digital management transformation: Completed ERP system upgrade and BI platform construction, standardized and visualized management processes, and improved operational efficiency by 37%.
3、 Employee Equity Incentive Plan
To recognize members and team leaders who have made outstanding contributions in achieving strategic goals and further stimulate team motivation, the company has decided to implement the second phase of equity incentive plan:
1. Incentive targets and level classification
Level applicable object incentive ratio assessment standards
The strategic goal achievement rate of 3% of the total share capital of A-level four-star members and team leaders above level four is ≥ 85%
The KPI completion rate of 2% of the total share capital of B-level Samsung members and third level team leaders is ≥ 110%
2% of the total share capital of C-level two star members and second level team leaders for six consecutive months of performance A (the number of incentives and the proportion of total share capital are the total proportion of incentive shares in each period)
2. Incentive mode and implementation details
• Incentive tool: Adopting a hybrid model of "restricted stock+time unit plan (TUP)"
• Grant quantity: calculated as a percentage of the single subscription price for the designated product, reflecting incentive incentives
• Unlocking conditions: The first 180 days of unlocking are linked to both company and individual performance
Dividend rights: Incentive recipients enjoy dividend rights (monthly dividends) from the date of grant
Special terms: The company has the right to repurchase at the agreed price upon principal preservation and liquidation
3. Expected incentive effect
• Integrate the personal interests of core employees closely with the long-term development of the company
Attract and retain key talents, and reduce the turnover rate of core employees
Establish a corporate culture of "co creation sharing sharing sharing"
Provide talent support for achieving strategic goals in the next 3 years
4、 Next step strategic planning and outlook
Based on the achievement of current strategic goals, the company has formulated a new round of strategic planning for 2025-2027, focusing on:
1. National market expansion: On the basis of existing regional advantages, we aim to enter the national market and cover 70% of first and second tier cities within 1.5 years.
2. Technology Leadership Strategy: Increase R&D investment and establish industry research institutes.
3. Capital operation plan: Improve the corporate governance structure.
4. Talent internationalization: Introduce international management talents to enhance the team's global perspective and operational capabilities. The company will continue to adhere to the strategic policy of "talent centered, market-oriented, and innovation driven", and closely integrate the personal growth of members with the development of the enterprise through effective incentive mechanisms to jointly create greater value.
This report refers to the strategic planning framework and incentive mechanism design of excellent enterprises in the industry, and is formulated based on our actual situation. It not only affirms past achievements, but also points out the direction for future development. The long-term incentive mechanism of equity incentives will effectively promote the achievement of the company's strategic goals in the next stage.